Awaken the Brand by Suhailah™ - The Ultimate Personal & Business Brand Development Course.

GET UNSTUCK. ACHIEVE CLARITY. UNLOCK YOUR VISION.

About this Course:

Your brand is an extension of who you are and why you are here. - What story are you meant to tell with your life's journey, and how can you weave this tale into your brand and business? Let's discover this together.

Get ready to embark on a groundbreaking journey where you can cultivate your business and personal brand at the same time. The Awaken the Brand by Suhailah™ online course is tailor-made for small business owners, solopreneurs, aspiring or established entrepreneurs, startup visionaries, creative souls, thought leaders, and anyone who finds themselves at a crossroads. Whether you're feeling stuck, lacking clarity, or have never considered the concept of a personal or business brand, it's a beacon for those navigating the fog of uncertainty. I am here to guide you and it was designed with a core emphasis on purpose and places your individuality front and center.

What is the story you are meant to tell with your life?...Through your brand and business?

What makes this course unique is that it places your distinct essence at the heart of the brand building process. It reverberates with a profound sense of purpose, allowing you to unfold your identity as the cornerstone. At the same time, it equips you with timeless brand fundamentals and building blocks that will accompany you on your journey for years to come. It's not just about building a brand; it's about awakening your unique essence and channeling it into your business and personal brand.

Originally designed for you to explore and contemplate over the course of a 7-week period, giving you the space to truly absorb and reflect on each exercise, here on Gumroad, you now have the flexibility to access all the materials (all 7 Weeks/7 Modules) at your own pace. Feel free to go as fast or as leisurely as you like – this is your journey, and it's all about what feels most comfortable for you.

Prepare to ignite your personal and business brand with unparalleled clarity, purpose, and sense of destiny, all within a single transformative course.

Whether you're an established brand seeking to reevaluate and enhance your presence or an aspiring entrepreneur or individual yearning to make your mark, Awaken the Brand by Suhailah™ is specifically tailored to meet the unique needs of both your business and personal brand. 

Led by Suhailah Yoba, an accomplished brand marketer, strategist, entrepreneur, and business leader with two decades of experience working with iconic brands such as L'Oréal Cosmetics, Coca-Cola, HBO, Levis, Verizon Wireless, and Guinness, and across several different industries including Music, Advertising, TV + Film, and Tech, Awaken the Brand by Suhailah™ effortlessly fuses Suhailah's exceptional wisdom and expertise, the primary aim being to orchestrate a seamless journey of transformation, where brand development converges harmoniously with personal development, all with a laser focus on fostering personal growth and self-transformation.

As a trusted Brand Consultant, Suhailah has collaborated with industry titans such as NBC Universal, USA Network, Don Julio 1942, American Express, and Guinness while also assisting individuals, smaller brands, businesses, and $100 million dollar Tech start-ups like Stability AI in their brand and product marketing journeys.

Unleash the boundless potential of your brand and awaken its authentic essence through the transformative Awaken the Brand by Suhailah™ 7-week online course. Purchase now and embark on a journey of self-expression and brand empowerment for the added goal of self-transformation. Establish a rock-solid foundation and craft a strategic blueprint that is uniquely yours. Take control and captivate your audience with an unmistakable brand presence rooted in authenticity and being true to yourself. Join a vibrant community of like-minded individuals committed to building influential and impactful brands and leaving an indelible legacy.

About Me - by Suhailah

I built my career in marketing and in business step-by-step from Receptionist to Chief Brand & Strategy Officer and Entrepreneur.

I got my start in marketing in the music industry in NYC, my birthplace. In addition to music publishing, I worked on the record label side at RCA Records, Island/Def Jam, and Bad Boy Records. After the music industry I went on to work in advertising at an award winning multi-national advertising agency, one of the largest in the world, and where I worked on and oversaw brand campaigns for global brands such as The Coca-Cola Company (managing multiple brands across 90+ countries), Levis, Wendy's, L’Oréal Cosmetics and others. Here, is where I started to learn and understand business in a broader way.

As a Vice-President, I then ran an award-winning experiential marketing agency overseeing teams nationally here in the U.S., building and operating the NYC office, and launching and overseeing campaigns for brands such as Guinness, HBO and Smirnoff, and on brand campaigns and platforms in the U.S and internationally.

In 2013 I launched my brand, strategy & entertainment marketing consulting firm – lanier global group. where, collaborating with another agency, I launched with American Express as one of my first consulting clients.

More recently I've had clients such as NBC Universal, USA Network, Luxury Fashion Designer Delvin McCray from Season 18 of Bravo TV's Project Runway and 2021's Project Runway Redemption, 1942 (Don Julio Tequila) - a brand I originally began working with over 10 years ago, and Stability AI - a leading generative AI (Artificial Intelligence) company that launched in the fall of 2022. I also served as Chief Brand + Strategy Officer for the start-up production company of Golden Globe and Emmy Award winning TV and Film Director, Anthony Hemingway, who had formerly been a client of mine.

I was born in the Bronx, NY, raised in Spanish Harlem by a single father, ran away from home at the age of 16, barely got through high school, and dropped out of college. I began my career journey as a self-taught marketer out of my love of verbal and visual storytelling (music and songwriting, music videos, album covers, magazines, and commercials, at the time), and without fully realizing at first that it was, in fact, a career that I was building. All I knew was that I had a burning desire to know how things worked behind the scenes. To know who did these things, and to find out how I could be one of them; To be one of the people behind the people and things I enjoyed watching and listening to growing up. I've now had a 20 year marketing and brand building career and more than half of that also as a business leader. I am 10 years into my own entrepreneurship journey as of June of 2023, and in June 2021 I completed Cornell University's program for Women's Entrepreneurship.

I absolutely love what I get to do for work creatively and in business in all of its evolving forms. There is nothing else I'd rather be doing. I've been blessed, but I have also been very intentional with my life - I chose this career path and it continues to choose me back in increasingly rewarding ways. Me having the desire and ability to create this course is one of those ways. At this point in my journey I can truly say that everything has led me here - everything has been connected and has prepared me for what I am doing now and what I will do next. NOTHING has been for nothing. Indeed, I am convinced that my entire life's journey, no matter how daunting it may have been at times, has fully equipped me to offer what I do as only I can.

My Why - by Suhailah

I have been a brand marketer for 20 years now and I absolutely love what I get to do for work; I also like being of service and have always felt that it is my human responsibility to leave every person, place or thing better than when I found it - or when it found me.

As I was building my marketing career working for big and small companies, I didn't always have the choice to say yes or no to the music artists, brands, and projects assigned to me, and at the same time I also didn't always consume what I was asked to market and/or build. Still, I needed to be able to tell a brand story and connect it to audiences and, for that, I needed to feel emotionally connected to the artists and brands and/or the people behind them. In this way, I started to approach every project and brand client at the onset by first getting to know the person behind the product - from the beginning - whether it was a 260 year old brand like Guinness beer where I would never get to meet its founder, or an emerging recording artist with little or no known history about to make their debut.

In a way, I started to fall in love with the people behind the products thru the brand stories I would weave together from my research and getting to know them in person, whenever I had the honor to. This allowed me to approach what I do in a more emotionally intelligent and intuitive way, a more passionate way, and forge real connections with the people and brands I was responsible for leading, marketing and building.

I do what I do because I like helping people overcome obstacles and make their dreams come true, just the way I have experienced in my own life. I've lived it - am still living it now - and I believe this is part of my purpose, my reason for being. It brings me absolute joy to create and hold space for and witness others gain self-empowerment and take tangible steps towards their aspirations, and I feel incredibly privileged and honored to exist on this planet at this moment in time and to get to do this work while standing in the fullness of who I am. I also love the process of taking something from thought to "paper" to manifestation in the physical world. And so I created Awaken the Brand by Suhailah™ and now this 7-week online course under this umbrella, as an extension of my other services, and as a starting place for this process to take place. It is for creatives, entrepreneurs and any individual who feels stuck and unsure about what they stand for or where they're going, and/or are unclear as to who and how they are as a person...a human... connects to what they want to create in the world be that product or service.

About Awaken the Brand by Suhailah™

I define a brand as a promise. By this I not only mean the promise you absolutely need to be able to deliver on when you have a product, service or offering, by this I mean that for each of us I believe our soul has a promise and a story for our life that is awaiting our direction...waiting to be awakened...so that we might become the person we are meant to become and fulfill our full human potential. For many of us creatives and entrepreneurs, this promise comes to life and is expressed through our business(es), product(s) or service(s) or, in other words, by sharing our uniqueness with the world through our businesses, products, and services. No matter how you think it looks when observing someone else's personal brand and journey from the outside, success and accomplishment don't happen in one quantum leap - they happen one step at a time.

Awaken the Brand is my existing brand development and brand marketing platform that I created in 2018, and that started with the idea for a 6-week live masterclass and then morphed into one-on-one coaching for smaller/individual entities - usually “influencers,” solopreneurs, and entrepreneurs who have a product or service in existence or ready to launch, and where I take them through the process of building and/or launching a brand, underscoring their role as the cornerstone of the foundation on which all their offerings firmly rely.

This inaugural 7-week online course is the newest addition to my Awaken the Brand by Suhailah™ platform. It has a focus on personal as well as business brand development, and is guided by spiritual intelligence. It stands apart from my brand, marketing, and strategy consulting services, and from my one-on-one coaching services.

My question to you is - What is the story you are meant to tell with your life through your brand and business? Together, let’s uncover this.

Awaken the Brand by Suhailah™ - It's where Brand Development meets Personal Transformation.

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